How Much Does a
Real Estate Virtual Assistant Cost?

Updated: October 2026 · By the MyVirtualExpert team

If you sell real estate, you already know the work that eats your week: CRM updates, lead follow-up, showing schedules, listing paperwork, social posts and the endless inbox. A real estate virtual assistant (VA) can take most of that off your plate. The first question most agents ask is simple: what will it cost?

This guide explains how real estate VAs are priced, what changes the price, the costs people forget, and how to choose the right number of hours for a solo agent, a team or a brokerage in the USA or Canada.

1. The three common ways real estate VAs are priced

Most VA providers use one of three models. Knowing which one you are looking at makes quotes much easier to compare.

• Pay as you go (hourly). You pay for the hours used. Good for agents who want to test a VA or who have uneven months.
• Part-time monthly plan. A set block of hours each month with the same person. This suits most solo agents.
• Full-time monthly plan. A VA dedicated to you for a full working month. This suits teams, high-volume agents and brokerages.

Here is how those plans look at MyVirtualExpert:

See the full details on our pricing page.

2. What a real estate VA actually does for the money

Price only means something next to the work you get back. A real estate VA typically handles:

• CRM and database work: adding new leads, tagging contacts, updating notes after calls, cleaning old records.
• Lead follow-up: first-touch emails and texts, nurture sequences, booking calls and showings on your calendar.
• Listing coordination: preparing listing details, uploading photos, tracking documents and deadlines from offer to close.
• Marketing: scheduling social posts, building email newsletters, updating your website and Google Business Profile.
• Admin: inbox and calendar management, vendor scheduling, and weekly pipeline reports.

For a longer list, see our guide to real estate virtual assistant tasks, or read how our real estate virtual assistant service works.

3. What changes the price

When you compare providers, these are the things that usually move the number up or down:

• Hours per month. The biggest factor. Larger monthly blocks usually cost less per hour.
• Dedicated person or shared pool. A dedicated VA learns your CRM, your market and your voice. A rotating pool can be cheaper but often means repeating instructions.
• Working hours. A VA who works your time zone, during your business day, is more useful for live lead response than one who only works overnight.
• Experience with real estate tools. Familiarity with CRMs, transaction checklists and listing workflows means less training time for you.
• Contract terms. Setup fees, minimum terms and replacement fees can add real cost on top of the hourly rate.

4. The costs people forget

The monthly fee is not the only number to think about. Before you sign anything, ask about:

• Setup or placement fees. Some providers charge a fee up front. MyVirtualExpert does not.
• Lock-in contracts. A six- or twelve-month term is a cost if the fit is wrong. Our plans are month-to-month.
• Replacement costs. If your VA leaves or is not a match, will you pay again to find another? We replace VAs free of charge.
• Your own training time. Plan a few hours in the first two weeks to record short walkthroughs of your systems. It pays back quickly.
• Software seats. Your VA may need a user seat in your CRM or transaction software. Check your plan.

5. How many hours do you need?

There is no single right answer, but this rough guide helps:

• Testing the idea: start on the flexible $10/hour plan with two or three tasks, such as CRM updates and lead follow-up.
• Busy solo agent: part-time (80 hours a month) usually covers admin, follow-up and social media.
• Team or high-volume agent: full-time (160 hours a month) lets one VA run listing coordination, the CRM and marketing every day.

A simple way to decide: write down every task you did last week, mark the ones that do not need your licence or your face, and add up the time. That number, times four, is a good starting estimate for monthly hours.

6. VA versus hiring locally

A local hire brings payroll taxes, benefits, equipment, office space and a longer hiring process. A dedicated VA comes with one monthly fee and can start within 24–48 hours of a free consultation. A local assistant is still the right choice for work that needs someone physically present, such as open houses or lockbox runs. Many agents use both: a local helper for in-person jobs and a VA for everything that happens on a screen. Our guide to virtual assistant costs covers the wider comparison.

7. Keeping client data safe

Real estate files contain personal and financial details, so set your VA up carefully:

• Give your VA their own logins with only the access they need. Do not share your own password.
• Use a password manager to share access safely.
• Keep documents in your CRM or cloud drive, not in personal email.
• Make sure an NDA is signed. Every MyVirtualExpert VA signs one before starting.

Getting started

Book a free 30-minute call. We will go through your current workload, suggest a plan, and match you with a VA who works your time zone. Our Google reviews come from real estate clients, so you can read what they say before you decide. Learn more on our virtual assistant for real estate page.

Frequently asked questions